Danny McBride and Wieden do a 'ShottaSoCo'

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Southern Comfort gets surreal in this music video from the Detroit Grand Pubahs

Wieden & Kennedy New York was the agency behind the new song and music video. The song was composed by Detroit Grand Pubahs (who most famously wrote the club hit "Sandwiches") and is complemented by a music video that is part video-game-style footage and part live action, featuring McBride flying over cities in a wing-suit tuxedo on his way to a club.

Campaign credits

Client: Southern Comfort
Agency: Wieden & Kennedy New York
Executive creative directors: David Kolbusz + Jaime Robinson
Creative directors: Jimm Lasser + Caleb Jensen
Copywriter: Luke Sacherman
Art director: Rick Jacques
Associate producer: Lisa Delonay
Senior producer: Alison Hill
Account team: Brandon Pracht + Toby Hussey + Katie Hoak + Kerry O’Connell
Project manager: Cory Chonko
Digital strategist: Tom Gibby
Head of production: Nick Setounski
Photographer: Rick Jacques
Art producer: Ali Berk
Business affairs: Justine Lowe + Sara Jagielski
Production company: Caviar
Director: Jody Hill
Executive producers: Michael Sagol + Kim Dellara
Line producer: Luke Thomlinson-Clark
Director of photography: Kenneth Seng
Editorial company: Arcade Edit
Editor: Geoff Hounsell
Post producer: Fanny Cruz
Post executive producer: Sila Soyer + Nicole Visram
Editorial assistant: Samuel Barden
Animation company: Next Media Animation
Producers: Eric Chang + Jessica Wu


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