D&AD releases blocker for boring online ads

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D&AD: unveils bad ad blocker.
D&AD: unveils bad ad blocker.

Browser plug-in aims to show that people don't hate advertising, they just hate bad advertising

D&AD has released a free browser extension that filters out boring online ads and replaces them with award-winning work

BETC Paris created the plug-in web browser extension – which can be downloaded for free here – for D&AD.

The filter blocks regular ads and then replaces them with award-winning examples of work from D&AD's archive, such as Volvo Truck’s "epic split", and Sony's "balls".

"We wanted to demonstrate that people don't hate advertising, they just hate bad advertising", said Olivier Apers, a creative director at BETC Paris.

The work was created by Alphons Conzen, Jonathan Baudet-Botella and Adrian Skenderovic, and developed through Cogit.

This article first appeared on campaignlive.co.uk.


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