The Cubs win, and Nike is ready with a beautiful spot

"Someday" is a quiet tribute to the spirit of imagination.

It took 10 innings, a 17-miute rain delay and nearly 5 hours in total, but the Chicago Cubs snapped their 108-game losing streak Wednesday night (well, Thursday morning) in dramatic fashion. Right after the last out, Nike aired this quaint, heartwarming spot, titled "Someday," that celebrates imagination and youthful enthusiasm. The brand was also there throughout the series, rallying Cubs fans with out-of-home train wraps and "living" billboards that urged the city to "Make Someday Today." All executions were courtesy of Wieden + Kennedy Portland.

Credits

W+K PORTLAND
North America Creative Directors
Copywriter
Art Director
Director of Integraded Production
Sr. Integraded Producer
Integrated Producer
Digital Producer
Art Production
Project Management
Studio Design Manager
Studio Designer
Business Affairs
PRODUCTION
Production Company
Director
Line Producer
Director of Photography
Production Designer
EDITORIAL
Editorial Company
Assistant Editor
Post Producer
Executive Post Producer
VFX
VFX Company
EP VFX
COLOR
Company
Colorist
MUSIC
Producer(s)
Sound Designer
MIX
Music/Sound/Mix Company
Audio Mixer
Executive Producer