Cotton 'Cotton. It's Your Favorite for A Reason' by DDB New York

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Campaign for fabric advocate tries on a new phrase

For several decades, the slogan for Cotton Incorporated, "The fabric of our lives," has resonated with Americans. DDB New York has woven a new ad showcasing the material's authenticity. 

The new series of ads with the tagline "Cotton. It’s Your Favorite for A Reason" features several people discussing what their clothes mean to them. For one woman, it's wearing her grandma's shirt and crafting a perfect sentence on paper. For another man, it's catching the big fish.

The TV spot is accompanied by a series of digital videos focusing on one individual and their favorite clothing.

Campaign credits

Client: Cotton Inc.
Agency: DDB New York


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