Conservation International 'Nature is Speaking' by TBWA\Media Arts Lab

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Kevin Spacey, Julia Roberts, Robert Redford and Penélope Cruz are among celebrities supporting the online campaign from the environmental organization

ARLINGTON, VA – TBWA\Media Arts Lab has launched a star-studded campaign for Conservation International to raise awareness about humans's reliance on nature for survival.

Comprised of a series of films, the ads give a human voice to images of nature. The first ad, voiced by Julia Roberts, rolled out today on the Conservation.org site. Other films, featuring Harrison Ford, Kevin Spacey, Edward Norton, Penelope Cruz, Robert Redford and Ian Somerhalder will be rolled out every week and promoted on social media. 

Creative Credits

Brand: Conservation International
Agency: TBWA\Media Arts Lab
Chairman, TBWA\Media Arts Lab, Director of Media Arts, TBWA\Worldwide: Lee Clow
Executive creative director: Eric Grunbaum
Group creative director: Scott Trattner
Associate creative directors: Holly Hessler, Helena Skonieczny
Senior copywriter: Tim Geoghegan
Copywriters: Harrison Ford, Tor Lemhag, Lonnie Elliott
Art Directors: Laura Niubo, Hillary Coe, Ren Toner
Producers: Betsy Schoenfeld, Mai Huynh, Jacquelyn Frisco-Habsburg
Chief strategy officer: Elena Hale
Director of content: Jennifer Golub
Account director: James Breitinger
Designers : MAL Design
Junior designer: Sangli Li, Maia Swift
Group planning director: Aileen Russell
Planning director: Emily Bronkesh-Buchbinder
Social beta planner: Garrett Black
Account team: Katie Nance, Elle Eley, Jenna Ritter
Business affairs: Kathy Brooks
Media: OMD
Production company: Radical Media
Executive producer: Donna Portaro
Editorial company: Outpost Digital
Producer: Gina Grosso
Editors: Jesse Overman, Dan Bootzin
Assistant editors: Rob Taylor, Gabriel Cullen
Color correct : Nicholas Caramonta
Online: Gabriel Cullen
Music/Sound design: Beacon Street Studios
Executive producer: Leslie DiLullo
Composers: Andrew Feltenstein & John Nau
Mix producer: Kate Vadnais
Mixer: Mike Franklin
Mix assistant: Dewey Thomas

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