Comcast 'Perfect for People Like Me' by GS&P

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Cable and Internet provider showcases broad range of services

Cable provider Comcast has launched a new campaign called "Perfect for People Like Me" by Goodby Silverstein & Partners. The ads promote Comcast's Xfinity service, which includes cable TV, Internet, home phone and other integrated services.

Each video covers one product or service Xfinity offers, such as a voice recognition-controlled remote, ability to watch TV on a tablet and guaranteed home service hours.

This is the first in a longer campaign for the US' largest cable and Internet provider.

Campaign credits

Client: Comcast
Ad Agency: Goodby Silverstein & Partners
Co Chairman, Partner: Jeff Goodby
Creative Director: Eric Kallman
Creative Directors: Danny Gonzalez and David Suarez
Art Director: Andrew Livingston
Copywriter: Simon Bruyn
Head of Production: Tod Puckett
Executive Broadcast Producer: James Horner
Senior Broadcast Producer: Leila Seghrouchni
Group Account Director: Nancy Reyes
Account Director: Janice McManemy
Account Manager: Lisa Kourakos
Assistant Account Manager: Kate Oster
Associate Director, Business Affairs: Judy Ybarra
Associate Manager, Business Affairs: Anna Diokno
Production Company: Biscuit Filmworks
Director: Aaron Stoller
Director Of Photography: Bob Yeoman
Executive Producer: Holly Vega
Managing Director: Shawn Lacy
Line Producer: Mala VasanEditorial: Arcade Edit LA/NY
Editor "Spa" and "Just Works": Dave Anderson
Editor "Farmers": Greg Scruton
Assistant Editor: Andy Trecki
Managing Partner: Damian Stevens
EP/Partner: Sila Soyer
Executive Producer: Nicole Visram
Producer: Jamie Lynn PerrittVFX and Finishing: The Mill
Senior Flame Artist / VFX Supervisor: Tara DeMarco
Senior Flame Artist / VFX Supervisor: Bill Higgins
Executive Producer: Sue Troyan
Senior Producer: Diana DeVries
Production Coordinator: Kris Drenzek
End Tag Graphics: Timber
Executive Producer: Chris Webb
Producer: Emily Avoujageli
Creative Director: Kevin Lau
Music: Butter Music & Sound LA/NY
Owner/CCO: Andrew Sherman
Executive Producer/Managing Director: Ian Jeffreys
Executive Producer: Marcus Nelson
Senior Producer: Annick Mayer
Mix and Sound Design: Lime Studios Santa Monica
Recording: Mark Meyuhas
Mix and Sound Design: Rohan Young and Joel Waters
Executive Producers: Jessica Locke and Susie Boyajan
Color: Company 3
President/Managing Director/Colorist: Stefan Sonnenfeld
Executive Producer: Rhubie Jovanov


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