Comcast 'Emily's Oz' by GS&P New York

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Cable provider captures the imagination of a seven-year-old girl who is blind for its visually stunning Oscars spot.

Comcast is rolling out an ad during the Academy Awards on Sunday that explores about how people with disabilities enjoy entertainment.

The 60-second spot, created by Goodby Silverstein & Partners New York, illustrates how seven year old Emily, who was born blind, sees her favorite movie, "The Wizard of Oz," in her head.

A beautiful set design and puppets illustrate Emily's vision of the movie, in which she imagines The Lion to be as small as a toy poddle with webbed toes, and The Scarecrow with wooden teeth, long fingernails and clothes with tubes on them.

The ad was directed by Andreas Nilsson and features a voice-over by two-time Academy Award winner Robert Redford.

The TV spot directs viewers to a standalone site, EmilysOz.com, where they can watch a documentry about the making of the ad.

The campaign promotes Comcast's "Talking Guide," which is part of its Accessiblity Lab, offering viewing and accessibilty support. Comcast has also created an online help and support resource for Xfinity customers looking for information about accessibility-related topics.

Campaign credits

Client: Comcast
Agency: Goodby Silverstein & Partners
Sr. Director, Brand Strategy & Communications: Sherri Davis
Co-Chairmen: Jeff Goodby, Rich Silverstein
Executive Creative Director: Paul Caiozzo
Creative Director: Nathan Frank
Art Directors: Michael Hagos, Peter Jostrand
Copywriters: Josh Chua, Sam Dolphin
Managing Director: Nancy Reyes
Account Manager: Laura McWhorter
Assistant Account Manager: Nate Baker
Group Brand Strategy Director: Conner Huber
Brand Strategist: Jane Jun
Senior Business Affairs Manager: Judy Ybarra
Director of Broadcast Production: Tod Puckett
Executive Broadcast Producer: James Horner
Broadcast Producer: Tess Kenner
Assistant Broadcast Producer: Charlotte Dugoni
Production Company: Biscuit Filmworks
Director: Andreas Nilsson
Director of Photography: Matty Libatique
Production Designer: KK Barrett
Managing Director: Shawn Lacy
Executive Producer: Colleen O’Donnell
Line Producer: Emily Skinner
Editorial/Finishing: Rock Paper Scissors
Editor: Paul Watts
Assistant Editor: Christian Oreste
Assistant Editor: Rhys Hecox
Executive Producer: Eve Kornblum
Producer: Jenny Greenfield
Producer: Jen Milano
VFX: A52
Lead Flame artist: Stefan Gaillot
CG Supervisor: Kirk Shintani
2D VFX Artist(s): Stefan Gaillot, Matt Sousa, Andy Bate, Enid Dalkoff, Steve Wolf, Tiffany Germann
3D Artists: Jose Limon, Joe Paniagua, Jon Balcome, Christian Sanchez, Adam Carter, Paulo Mauro, Vivian Su
Producer: Scott Boyajan
Executive Producer: Patrick Nugent, Jennifer Sofio Hall
Telecine: Company 3 New York
Colorist: Tim Masick
Colorist: Rob Sciarratta
Executive Producer: Angela Lupo
Color Producer: Rochelle Brown
Mix: Heard City
Sound Engineer: Keith Reynaud
Sound Engineer: Jeremy Siegel
Managing Director: Gloria Pitagorsky
Senior Producer: Sasha Awn
Sound Design: Jafbox Sound
Sound Designer: Joseph Fraioli
End Treatment Graphics: Elevel Post
Animator: Jessica Gibson
Executive Producer: PJ Koll
Producer: Samantha Liss

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