Coldwell Banker Real Estate and Adopt-a-Pet.com have buddied up to help dogs starting with a debut spot by Siltanen & Partners.
The "Home’s Best Friend" ad features dogs waiting for the best time of the day for a dog: waiting for when their owner comes home.
The ad will debut during the 2015 Academy Awards. This is the third year the brand has run a spot during the awards show.
A companion website, coldwellbanker.com/dogs, includes more information on how the real estate company plans to help 20,000 dogs find their homes.
Client: Coldwell Banker Real Estate
Agency: Siltanen & Partners
Executive Creative Director: Rob Siltanen
Director: Kat Coiro