Coca-Cola shares Lebanese pride with new spot

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Coca-Cola Middle East "Share a Coke Lebanon" by Memac Ogilvy Dubai.
Coca-Cola Middle East "Share a Coke Lebanon" by Memac Ogilvy Dubai.

Its 'Share a Coke' campaign there celebrates Lebanon's culture of sharing

BEIRUT — Want to share a Coke here? Now you can do it with Fadi, Rana, Mom, Jad, Sami, Habibi, Leah, Karim, Khayye, Sara — and with Lebanon itself.

A new video, created by Memac Ogilvy Dubai in support of Coca-Cola’s "Share a Coke" campaign, taps into Lebanese national pride, building on the premise that the Lebanese love to share. It captures this spirit of sharing in different scenarios and contexts.

The video showcases how people in Lebanon love to share their food, their music, their energy, their journeys and their viewpoints. It urges the audience to share their good times with the people who make them happy, to share a Coke with them and let them know how special they are.

As in other global "Share a Coke" branding efforts, Coca-Cola is putting names of people on cans.

Campaign credits

Client: Coca-Cola Middle East
Marketing manager, Coca-Cola Middle East: Tolga Cebe
Coke marketing manager: Effie Kontopoulou
Coke group brand manager: Islam ElDessouky
Agency: Memac Ogilvy Dubai
Executive creative director: Ramzi Moutran
Creative director: Sascha Kuntze
Art director: Nour Deeb
Copywriter: Conrad Theron
Arabic copywriter: Maya El Kai
Business director: Tarek Shawki
Associate account director: Sarah Sherif
Head of production: Amin Soltani
Producer: Tamara D’Costa
Production house: Dejavu Beirut
Executive producers: Manasvi Gosalia, Wadih Safieddine
Director: Rana Salem
DOP: Rachel Aoun
Music director: Zeid Hamdan

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