Coca-Cola gave the Internet a taste of its Super Bowl spot with three online teaser videos.
Each video created by Wieden + Kennedy Portland contains the line, "The Internet may never be the same," accompanied by glitchy graphics and old-fashioned ASCII art. The final ad will debut during the game on Feb. 1. While the beverage-maker has not revealed the final 60-second spot, the images focus on the odd and sometimes hostile elements of social media.
On an upbeat note, each spot ends with the hashtag #MakeItHappy.
Agency:Wieden + Kennedy Portland