Coca-Cola names new CMO as Joe Tripodi retires

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Incoming CMO Marcos De Quinto
Incoming CMO Marcos De Quinto

Marcos De Quinto, currently vice president of Coca-Cola's Europe group, will take the top marketing reins at the beverage giant in January

Coca-Cola's chief marketing officer, Joe Tripodi, is set to retire from the company and will be replaced by senior Coke executive Marcos De Quinto.

De Quinto, who is currently president of the Iberia business unit and vice president of the Europe group, will succeed Tripodi in January, before Tripodi steps down at the end of February, to "ensure a smooth transition."

Tripodi has been CMO at Coca-Cola for seven years. Under his leadership, Coca-Cola launched what it describes as one of its "most successful" global campaigns, Open Happiness. It was also named Cannes Lions Creative Marketer of the Year in 2013.

Tripodi joined Coca-Cola in 2007 from Allstate Insurance Co., where he was chief marketing officer.  He also served as CMO for the Bank of New York and MasterCard International.

"During his tenure, Joe has successfully led our company’s worldwide marketing and commercial organization, and played a vital role in building and leveraging our marketing capabilities and talent around the globe," said Muhtar Kent, chairman and CEO.

He continued: "Over his tenure with Coca-Cola, Marcos has been known for his ardent passion for our brands, our business and our system, as well as his strategic capabilities.

"Although Marcos’ DNA is that of a marketer, he has held a number of leadership roles throughout his career and he will bring a global view with strong operational experience to this key role. Our global marketing organisation will benefit greatly from Marcos’ proven track record of success and his unique combination of world-class operational and marketing expertise."

De Quinto, who has been in his current role since 2000, has held various marketing roles across Spain, Asia and Germany, as well as general management roles in Singapore and Malaysia.

This article first appeared on marketingmagazine.co.uk.

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