Clorox 'Bleachable Moments' by DDB California

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Clorox "Bleachable Moments" by DDB California.
Clorox "Bleachable Moments" by DDB California.

Cleaning product ads include social media messaging

Clorox this week debuted three short ads by DDB California based on its "Bleachable Moments" tagline.

Each ad stars a young lad who gets in a messy situation. The spots end with the hashtag #BleachItAway, inviting consumers to share their own clean-up stories via social media.

Campaign credits

Agency: DDB California
Associate Creative Director/Art Director: Tim Stier
Associate Creative Director /Copywriter: Todd Taber
Art Director: Frances Yaramishyn
Copywriter:Alex Lee
Art Director: Madeline DeWree
Copywriter:Tyler Booker
Copywriter:Pablo Isaza
Senior Producer: Mark Tobin
Group Creative Director: Jim Bosilijevac
Production: O-Positive
Director: Brian Billow
Executive Producer: Marc Grill
Line Producer: Timothy Fermino
Editorial and Finish: No6
Director: Chan Hatcher
Producer: Kendra Desai
Executive Producer: Crissy DeSimone
Color Correct: Co3
Colorist: Dave Hussey
Sound Design and Mix: Lime Studios
Designer:Rohan Young
Producer: Susie Boyajan

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