Clinton Foundation 'Not There' by Droga5

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Clinton Foundation "Not There" by Droga5.
Clinton Foundation "Not There" by Droga5.

An equality awareness PSA attracts a diverse range of brands

In recognition of International Women's Day on Sunday, the Bill, Hillary & Chelsea Clinton Foundation launched a cross-channel campaign titled "Not There."

The campaign, created by Droga5, makes a bold statement by removing women from advertising, magazine covers, and billboards. The purpose? To demonstrate that women are still not being represented equally in media.

The Clinton Foundation's Vice Chair Chelsea Clinton said, "By knowing the facts and what has worked and hasn't worked to advance gender equality, we can accelerate the pace of change for women and girls — both at home and around the world."

Media giant Condé Nast, retailer H&M, outdoor advertising company Clear Channel, the New York City Ballet and a long list of other brands lent their names to the campaign.

The multichannel effort directs the audience to a supporting website NOT-THERE.org. A video on the site features the voices of celebrities Amy Poehler, Cameron Diaz, Jenny Slate, Padma Lakshmi and Sienna Miller — but as in the rest of the campaign, the women themselves are not visible.

Campaign credits

Creative Chairman: David Droga
Vice Chairman: Andrew Essex
Chief Creative Officer: Ted Royer
Executive Creative Director: Kevin Brady
Creative Director: Casey Rand
Creative Director: Karen Land Short
Copywriter: Colin Lord
Art Director: Inna Kofman
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Broadcast Producer: Verity Bullard
Head of Art Production: Cliff Lewis
Art Producer: Sharon Mendelow
Art Production: Robert Ohman
Assistant Photographer: Paul McGeiver
Executive Print Producer: Jeannie O’Toole
Senior Print Producer: Cindy Perez
Lead Production Artist: Chris Thomas
Retouchers: John Ciambriello
Quality Control Manager: Lisa Bishai
Retouching Coordinator: Michelle Leedy
Principal Interactive Developer: Simon Abrams
Senior Interactive Developer: Jim Alexander
Interactive Developer: Judith Desire
QA Engineer: Yadira Issac
Interactive Producer: Benny Goldman
UX Director: Daniel Perlin
Associate Director of Technology: Keath Chan
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: George Bennett
Strategy Director: Katy Alonzo
Head of Communications: Colleen Leddy
Strategy Communications Strategist: Elsa Stahura
Head of Data Strategy: Melissa Zimyeski
Data Strategist: Michelle Pliskin
General Manager/Head of Account Mgmt.: Susie Nam
Group Account Director: Heidi Rick
Account Manager: Lucy Santilli
Senior Project Manager: Bianca Jose
Client: Clinton Foundation
Director, No Ceilings: Terri McCullough
Digital Director: Katie Dowd
Chief Communications Officer: Craig Minassian
Director of Communications, Initiatives: Mimi Reisner
Senior Communications Advisor, Office of Chelsea Clinton Communications Manager: Kamyl Bazbaz
Production Company: Park Pictures
Director: Alison Maclean
Executive Producer: Jackie Kelman Bisbee/Dinah Rodriguez
Producer: Christopher Grove
Additional Filming: Droga5 Studios | Fim
Line Producer: Jessica Bermingham
DP: Alex Cullen
Editorial: Droga5 Studios | AV
Editor: Joseph Schulhoff
Post Production: The Mill NY
Executive Producer: Melanie Wickham
Production Co-ordinators: Alex Bader and Devan Saber
Animator/Designer: Chris Mennuto
Music: APM Music

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