Cisco 'The Last Traffic Jam' by Goodby Silverstein & Partners

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Networking giant asks viewers to imagine a world without traffic jams in the Internet of Everything future

Cisco Systems touts the Internet of Everything (IoE) in its new "Building Tomorrow Today," campaign by Goodby Silverstein & Partners.

The spot asks viewers to imagine the traffic jam, which is a "polluter, frustrator, time-thief," as nothing more than a museum relic, in the IoE future being developed by Cisco. 

This is the first of a series of videos covering other "last" scenarios such as "the last product recall."

Campaign Credits

Client: Cisco Systems.
Agency: Goodby Silverstein & Partners
Partners: Jeff Goodby, Rich Silverstein
Creative Directors: Nick Klinkert, Justin Moore
Art Director: Sam Luchini
Copywriter: Roger Baran
Director of Broadcast Production: Tod Puckett
Executive Broadcast Producer: Hilary Coate
Broadcast Producer: Stephanie DeNatale
Worldwide Group Account Director: John Coyne
Account Director: Tanin Blumberg
Account Manager: Annalisa Dreese
Assistant Account Manager: Chelsea Bruzzone
Group Brand Strategy Director: Kelli Robertson
Brand Strategist: Graham North
Junior Brand Strategist: Marisa Perazzelli
Senior Business Affairs Manager: Mary Marhula
Production Company: Reset
Director: Johnny Green
Director of Photography: Lasse Frank
Producer: Laure Stevens
Executive Producer: Jeff McDougall
Editorial Company: Final Cut
Editor: Jeff Buchanan
Assistant Editor: Scott Butzer
Senior Producer: Suzy Ramirez
Executive Producer: Saima Awan
Telecine: MPC
Colorist: Mark Gethin
Color Producer: Summer McCloskey
Executive Producer, Color: Amanda Ornelas
VFX/Finishing: The Mill
Executive Producer: Sue Troyan
Senior VFX Producer: Kait Boehm
Shoot Supervisors: Tim Bird and Dan Williams
Creative Director: Tim Bird
2D Artists: Joy Tiernan, Ben Smith and Anthony Petitti
PreVis: Matt Neapolitan
VFX Coordinator: Daniel Midgley
Music: Barking Owl
Sound Design: Barking Owl
Sound Designer: Michael Anastassi
Creative Director: Kelly Bayett
Head of Production: Whitney Fromholtz
Mix: Eleven Sound
Mixer: Jeff Payne
Assistant Mixer: Ben Freer
Producer: Dawn Redmann
Executive Producer: Suzanne Hollingshead
Design Studio: Elastic

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