Chrysler 'Balloon' by Wieden + Kennedy Portland

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A new ad campaign celebrates 100 years of the Dodge brand

AUBURN HILLS, MI. – Chrysler has rolled out a new TV ad to mark the 100th anniversary since the Dodge brothers formed their eponymous automotive company.

The TV spot by Wieden + Kennedy Portland, depicts the spirit of the brothers, John and Horace, at an imagined Gatsby-esque party. The spot ends with a shot of the new 2015 Dodge Challenger next to two 1915 Dodge Touring cars.

The ad is the first in a series that will be rolled out this year, supported by print and digital.

CREATIVE CREDITS

Brand:  Dodge
Agency: W+K Portland
Creative Director: Aaron Allen, Kevin Jones
Copywriter: Tim Cairns, Smith Henderson
Art Director:James Moslander
Producer: Melanie Fedunok
Account Team: Jourdan Merkow, Cheryl Markley, Lani Reichenbach
Executive Creative Directors: Joe Staples, Susan Hoffman, Mark Fitzloff
Agency Executive Producer: Ben Grylewicz
Art Buying: Amy Berriochoa
Photographer: Christian Weber
Production Company: Biscuit Filmworks
Director: Noam Murro
Executive Producer: Shawn Lacy, Colleen O'Donnell
Line Producer: Youree Henley
Director of Photography: Simon Duggan
Post-Production Company: Rock Paper Scissors
Editor: Angus Wall
Audio Post- Production Company: Barking Owl
Editorial Company: Rock Paper Scissors
Editor: Angus Wall - Ballroom
Post Producer: Lauren Wilson, Leah Carnahan
Post Executive Producer: Dave Sellers, Angela Dorian
VFX Company: The Mill
VFX Supervisor: Enca Kaul
Flame Artist: Glyn Tebbutt
VFX Producer: Dan Roberts
Titles Graphics: James Moslander, Lea Loo
Music+Sound Company: Barking Owl
Composer: Gry & F.M Einheit
Sound Designer: Michael Anastasi
Producer: Kelly Bayett