Chevrolet 'I Throw Like a Girl' by Spike DDB

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Spike DDB's new campaign for Chevrolet premiered this week during Major League Baseball's World Series and features Little League World series phenom Mo'ne Davis

The first game of the 2014 World Series saw the rollout of a new ad by Spike Lee DDB for Chevrolet that features a baseball star who may very well appear in a future World Series: 13-year-old Mo'ne Davis.

Davis made history earlier this year as the first girl to throw a shutout in the Little League World Series. Director Spike Lee created a 60-second commercial with her, and in a voiceover Davis says that she stands for all girls who want to play with the boys.

"I throw 70 miles per hour," she says. "That’s throwing like a girl."

Lee also created a separate 16-minute documentary about Davis. View it below.

Campaign credits

Agency: Spike DDB
CEO and chief creative officer: Spike Lee
Executive creative director: Dabo Ché
Director of operations and integrated production: Lizzie Haberman 
Director of business affairs: Lynda Blaney-Smith
Director of account services: Riyhana Bey 
Account director: Geneika Lewis
Production company: 40 Acres and a Mule Filmworks
Director: Spike Lee
Producer: Alex Right
Director of photography: Daniel Patterson

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