Charles Schwab 'Schwab Intelligent Portfolios - Hello' by CP+B LA

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Charles Schwab "Schwab Intelligent Portfolios - Hello" by CP+B LA
Charles Schwab "Schwab Intelligent Portfolios - Hello" by CP+B LA

A computer is the star of TV ads for market portfolio company

Financial company Charles Schwab uses a supercomputer to explain its new Intelligent Portfolio service in one of seven TV spots by CP+B LA.

The computer's voice, reminiscent of science fiction machines like HAL 9000,  decodes the advantages of an automated portfolio.

Visual-effects company Digital Domain worked with CP+B LA to bring the futuristic computer to life.  Each ad points to a companion website at intelligent.schwab.com with more information.

Campaign credits

Client: Charles Schwab
Agency: CP+B
VP / Executive Creative Director(s):
Sue Anderson
Creative Director(s): Hoj Jomehri, Krista Wicklund
Associate Creative Director(s): Gary Du Toit, Antonio Mercato, Jimbo Emery, Nicholas Loftus
Copywriter: Eric Scott
Art Director: Daniel Koo
VP Executive Integrated Producer: Darryl Hagans
Production Company & City: Digital Domain
Mix Company & City: Lime Studios, Santa Monica
Audio Engineer: Samuel Casas
Audio Engineer Assistant: Kevin Mcalpone
Music Company & City: Ring The Alarm
Head Of Production: Jenny Hollowell
Creative Director: Darren Hollowell
EVP Managing Director: Mason Reed
VP Group Account Director: Ryan Skubic
Content Management Supervisor: Fiorella Juarez, Charissa Kinney, Laura Cunningham
Content Manager: Kara Bergman
VP/Business Affairs Manager: Rebecca Williams
Cognitive Anthropologist: David Measer, Steven Garcia
Traffic Manager: Kelton Wright, Cati Coscuella