Caterpillar '#BuiltForIt Trials -- Lantern Festival' by Ogilvy & Mather New York

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Caterpillar "#BuiltForIt Trials - Lantern Festival" by Ogilvy & Mather.
Caterpillar "#BuiltForIt Trials - Lantern Festival" by Ogilvy & Mather.

Generator lights up a Chinese village in latest video from machine company

Heavy-machine maker Caterpillar continues its #BuiltForItCampaign by Ogilvy & Mather New York. The video series shows the brand's machinery tackling difficult tasks. Previous videos show construction of a massive sand castle or playing a giant game of Jenga.

In the fifth installment for the Fortune 50 company, the goal is to power a lantern festival in a remote Chinese village. A Cat generator powers more than 8,800 lanterns, to the delight of the villagers.

A supporting website shows the other videos in the campaign.

Campaign credits

Client: Caterpillar
Agency: Ogilvy & Mather New York


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