Campaign Viral Chart: Robert Downey Jr. features in chart topper

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Robert Downey Jr: stars in spot for The Collective Project by Limbitless.
Robert Downey Jr: stars in spot for The Collective Project by Limbitless.

Actor helps disabled boy, basketball player for watchmaker, and other viral ads of the week

A video featuring Robert Downey Jr. delivering a 3D-printed bionic arm to a young boy has made it to the top of the chart this week.

1. Limbitless "The Collective Project" by Limbitless

The film features Robert Downey Jr. delivering a free 3D-printed bionic arm to a young boy. It is part of the Microsoft Collective Project, which supports students such as Albert Manero who created the more affordable bionic arm.

The video has been shared 135,641 times in the past week.

2. Discover Island "The World Goes Green on St. Patrick’s Day"

Liam Neeson is the voiceover for this ad promoting Ireland for St Patrick’s Day. The film has been shared 95,109 times.

3. The Ad Council "Love Has No Labels" by R/GA

Last week’s Nu. 1 spot, this video portrays a range of couples and families behind a screen that shows just their skeletons. They interact with each other – for example, two people kiss, and two little girls hug.

The people then come out to show who they are. And a sign behind them says, "Love has no disability." Another says, "Love has no race."

The campaign challenges people to "open our eyes to our bias and work to stop it in ourselves, our friends, our families, and our colleagues."

The ad has been shared 72,548 times in the past week.

4. The Body Shop "Mother’s Day for HM the queen" by Mr President

The spoof shows how Prince Charles and Camilla prepare for Mother’s Day, such as washing the dogs and cooking breakfast. It has been shared 64,574 times this week.

5. Tag Heuer "Jeremy Lin Challenged"

Jeremy Lin, the basketball player, is presented by a number of challenges from fellow sports professionals such as Maria Sharapova, the tennis player, who asks him to score a basket with a tennis ball. The video has been shared 47,137 times this week.

6. Pepsi "The New Pepsi Challenge Is On" by 180LA

The animation launches the Pepsi challenge featuring stars including Usher and Serena Williams.

The brand ambassadors will offer "unique, once in a lifetime experiences in music, sports, design and tech." The video was shared 46,504 times this week.

7. United Healthcare "Our Song"

The ad shows a couple dancing to "(I've Had) The Time of My Life" by Bill Medley and Jennifer Warnes. The woman decides to jump up into her partner’s arms, and they fall through the dining table.

A voiceover says, "There are plenty of ways to get into the complex healthcare system, United Healthcare has ways to make this system simpler." The spot has been shared 44,971 times.

8. Durex "#connect" by Havas Worldwide London

The ad shows a number of couples what they can do with their phones to improve their sex lives – use the Off button. It has been shared 37,322 times.

9. Canadian Safe School Network "Kids Read Mean Tweets" by John St Canada

The ad shows the effects of cyberbullying on children as it shows them reading out mean Tweets. It has been shared 13,463 times in the past seven days.

10. American Egg Board "Wake Up to Eggs with Bacon" by Grey New York

Kevin Bacon surprises a woman cooking eggs for breakfast by lying on the worktop explaining facts about eggs.

They are then interrupted by the woman’s husband who thinks she is having an affair. Cue puns about eggs and bacon. The ad has been shared 13,208 times.

The chart has been compiled by Unruly.

This article first appeared on campaignlive.co.uk.

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