Campaign US, the North American edition of the international publication covering the advertising and creativity industries, today named Eleftheria Parpis as deputy editor.
Parpis assumes the new role starting today. She will report to Douglas Quenqua, editor-in-chief of Campaign US.
Most recently director of content at McCann Worldgroup, Parpis made her mark in advertising journalism at Adweek from 1994 to 2011, first as senior editor and finally as creative editor. She was responsible for leading the magazine’s national creative coverage, profiling the industry’s leading talents across the globe and reporting and analyzing creative trends and yearly awards shows. Prior to that she was a special reports editor at SHOOT, a magazine covering the commercial production industry.
"I'm thrilled to be joining Campaign US at such an exciting time in the brand's evolution," Parpis said. "I'm very much looking forward to working with Doug and the entire Haymarket Media team to grow the title in the US and help establish an inspiring new editorial voice in the marketplace."
At Campaign US, Parpis will help lead editorial strategy and shape creative coverage for the rapidly growing site.
"Ellie was always my first choice for this job," Quenqua said. "Deep creative insights are central to Campaign’s mission, and nobody knows the creative landscape in the US better than she does. Adding Ellie is a huge step forward as we build our team and make our mark here in the US."
In addition, Campaign US has expanded its editorial team with two new staff reporters: Zanub Saeed, fomerly an online editor at SourceMedia, and I-Hsien Sherwood, most recently a reporter with Mediaplanet and formerly the senior editor news of startup Latin Post.
Campaign US launched in September 2014, becoming the sixth regional edition of the nearly 50-year-old publication. Campaign now has editions in the United Kingdom, India, Asia-Pacific, Turkey and the Middle East. It is part of the Haymarket Media group of titles, which includes PRWeek, Medical Marketing & Media, and DMNews.