Brands hook up with Tinder ... Tinder is best known as an instant-gratification dating app for young people with itchy thumbs, but Contently reports it's also being used for worthy causes as well as commerce. Brands that have gotten it on with Tinder include the Immigration Council of Ireland in the fight against sex trafficking, Social Tees Animal Rescue, Amnesty International Australia, Domino's UK, the USA Channel's "Suits" and NBC's "The Mindy Project." No walk of shame required.
... And with Grindr. Not to be outdone, the all-male hookup app Grindr has become a setting for casual encounters between its randy clientele and national brands like Uber, Airbnb, Audi, Groupon, Fiat, Live Nation and Dollar Shave Club. (Local businesses are also down with Grindr's location-based capabilities.) Grindr CEO Joel Simkhai told Business Insider that advertising revenue in the 12 months to October was up 118 percent bover last year, and ads now make up 25 percent of Grindr's total revenue. It's reigning, men!
Fear and interviewing in Las Vegas. Recognizing that sharing an agency with a boring art director is like taking a roadtrip around a strip-mall parking lot, TDA_Boulder has turned its interview process into a literal party: The agency is inviting qualified candidates to join its holiday festivities in Sin City. "Given that Vegas has a tendency to bring out the best (and worst) in people, it's the perfect proving ground for anyone who'd like to work at TDA," the company muses. "Airfare, food, lodging, golf and/or spa included. Work not included. Hanging included. Bail not included."
They shoot horses, don't they? How much lift can you get from dropping a team of Clydesdales? Budweiser wants to find out. Brewer Anheuser-Busch, which has included the iconic horses in its advertising since 1933, is putting them out to pasture for this year's holiday campaign. While the company says the team will be back for the Super Bowl, it's looking to boost its declining market share, specifically with young drinkers.
Perhaps it should try advertising on Tinder.