Campaign Daily Download: Wednesday, Dec. 3

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In the news: Steve Jobs channeled for antitrust suit ... MADD, Nationwide steer hashtag campaign ... Godspeed, Stuart Elliott

Steve Jobs testifies in antitrust suit. Three years after his passing, Steve Jobs is the star witness in an antitrust suit that alleges Apple kept iPod customers from buying music outside the company's own iTunes store. Trial evidence includes emails from Jobs and a video deposition he gave in 2011. In July 2004, Jobs wrote to other Apple executives with a suggested press release about Real Networks. "How's this?" Jobs wrote. "'We are stunned that Real is adopting the tactics and ethics of a hacker and breaking into the iPod.'"

Nationwide rides shotgun with MADD. Mothers Against Drunk Driving and Nationwide have jumpstarted this year's "Tie One On For Safety" campaign with the latest civic-minded hashtag campaign. #myMADDribbon encourages drivers to tie a red ribbon to their vehicles in a demonstration of support for designated drivers. Until Dec. 15, Nationwide is matching any donation to MADD up to $200,000 as part of its Double the Impact to Lessen the Impact effort.

Times' Elliott hangs up his fedora. An era ended today when New York Times advertising columnist Stuart Elliott announced his retirement. Elliott has been on the beat since 1991, which makes him the longest-running columnist to cover advertising for Madison Ave.'s hometown paper. While no successor has been named, MediaPost muses whether it's time for a woman to take up the Times torch.

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