Campaign Daily Download: Thursday, Dec. 4

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In the news: Amazon's vanishing retail store, unsinkable Fire smartphone ... Julia Louis-Dreyfus joins Old Navy

Amazon's vanishing retail store ... So much for bricks and mortar. It seems only two months ago (Oct. 9, to be precise) when the Wall Street Journal reported Amazon would open "the first brick-and-mortar outlet in its 20-year history." at at 7 West 34th St. Alas, holiday shoppers won't enjoy the spectacle of the e-commerce giant kicking it old school: The storefront is bare, and spokeswoman told the New York Times in a statement that the 470,000-square-foot building was "primarily" corporate office space, while ground floor retail shops would be subleased.

... And unquenchable fire. While Amazon's Fire smartphone sparked a $170 million writedown, CEO Jeff Bezos is still carrying a torch for the device. At a Business Insider conference, he promised new generations of the device. "I have made billions of dollars of failures at Amazon.com … literally," Bezos said. "You might remember Pets.com or Kozmo." Meanwhile, Facebook seems to be sending in the cavalry; the social-media leviathan announced Tuesday that it's adding Fire support to its mobile app advertising program.

Old Navy enlists Louis-Dreyfus. As erstwhile spokeswoman Amy Poehler sails into the sunset after a year-long tour of duty, fellow comedian Julia Louis-Dreyfus on Wednesday joined Old Navy with a TV spot featuring a holiday "turpigen." The "Veep" star will continue campaigning through the summer, Old Navy said.

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