Buzzfeed and cat food brand Friskies are taking their online "Dear Kitten" videos from the Internet to TV on Super Bowl Sunday.
The 30-second TV spot and extended video, feature a cat advising a kitten on what goes on at a Super Bowl party, bemoaning how the dumb humans gather around a "light box" and eat "moist human food."
This is the first-ever TV ad for the popular news and culture site and will only air in Kitty Hawk, N.C., Los Gatos, Calif. and Pawnee, Neb. — notice a theme there?
Client: Buzzfeed and Friskies