Buzzfeed and Friskies bring their 'Dear Kitten' series to the Super Bowl

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Buzzfeed and Friskies do the Super Bowl.
Buzzfeed and Friskies do the Super Bowl.

News and culture site makes its TV debut with regional ad to air Kitty Hawk, Los Gatos and Pawnee

Buzzfeed and cat food brand Friskies are taking their online "Dear Kitten" videos from the Internet to TV on Super Bowl Sunday.

The 30-second TV spot and extended video, feature a cat advising a kitten on what goes on at a Super Bowl party, bemoaning how the dumb humans gather around a "light box" and eat "moist human food."

This is the first-ever TV ad for the popular news and culture site and will only air in Kitty Hawk, N.C., Los Gatos, Calif. and Pawnee, Neb. — notice a theme there?

Campaign credits


Client: Buzzfeed and Friskies
Agency: In-house

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