The fashion label created the spot in-house, overseen by chief creative and chief executive Christopher Bailey. Mario Testino shot the models for the print campaign. People watching the ad on 4OD can interact with it by typing their initials, which will then appear on the fragrance bottle at the end of the spot.
Chief creative officer: Christopher Bailey
Photographer: Mario Testino
Music: I Put A Spell On You by Jeff Beck ft Joss Stone