Burberry gets personal with Twitter gift advice

Be the first to comment
Burberry is helping Twitter users find last-minute gifts.
Burberry is helping Twitter users find last-minute gifts.

Last-minute holiday shoppers can get individual tips with tweets

Burberry is coming to the aid of last-minute Christmas shoppers with the launch of a personal gift advice service on Twitter.

Burberry followers can tweet requests for advice under the #BurberryGifts hashtag, which will be monitored by the fashion brand’s customer service staff 24 hours a day. They will then reply to individual users with personalised suggestions. It isn’t clear whether Burberry will respond publicly or via a direct message.

The campaign is the latest experiment by Burberry on Twitter, after the brand was one of the first to try out Twitter’s e-commerce service in-tweet purchasing, allowing American shoppers to buy nail polish through a tweet. Burberry also showed off real-time images from its Autumn/Winter 2013 women’s show, claiming a first for a luxury brand.

This article first appeared on marketingmagazine.co.uk.

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Trending on Campaign

RSS FEEDS