Burberry gets personal with Twitter gift advice

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Burberry is helping Twitter users find last-minute gifts.
Burberry is helping Twitter users find last-minute gifts.

Last-minute holiday shoppers can get individual tips with tweets

Burberry is coming to the aid of last-minute Christmas shoppers with the launch of a personal gift advice service on Twitter.

Burberry followers can tweet requests for advice under the #BurberryGifts hashtag, which will be monitored by the fashion brand’s customer service staff 24 hours a day. They will then reply to individual users with personalised suggestions. It isn’t clear whether Burberry will respond publicly or via a direct message.

The campaign is the latest experiment by Burberry on Twitter, after the brand was one of the first to try out Twitter’s e-commerce service in-tweet purchasing, allowing American shoppers to buy nail polish through a tweet. Burberry also showed off real-time images from its Autumn/Winter 2013 women’s show, claiming a first for a luxury brand.

This article first appeared on marketingmagazine.co.uk.