'Bullsh*t Free Eggs' for Vital Farms by Preacher

Vital Farms is calling complete bullshit on Cage-Free and looking to educate people about how "Pasture-Raised" is the only truly ethical and humane way to support egg production. The central focus of the "Bullsh*t Free Eggs" campaign is a funny 2-minute video starring a real Vital Farms farmer, Missouri-based Stuart Dill and award-winning Chef Bryan Caswell ("The Next Iron Chef"). The full video will run with paid media behind it online and in cut-downs, in addition to merchandise bearing the bullsh*t free message, like T-shirts, mugs, window clings for partnering Vital Farms restaurants and coupons for free VF eggs.

Credits

Client
VP Marketing
Director of Marketing
Executive Creative Director
Agency
Chief Creative Officer
Chief Executive Officer
Chief Strategy Officer
Art Director
Copywriter
Brand Manager
Senior Strategist
Business Affairs
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Executive Producers
Director
Line Producer
Edit House
Cut
Run
Executive Producer
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Assistant
Finish House
Online Producer
Online Artist
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