In brief: Google's tepid results; hot times for native ads

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In other news: NBC scores record sales for Super Bowl ... Burger King tweet tweaks McDonald's CEO shakeup ... Always brings "Like a Girl" to the Super Bowl ... Russia backs off on pay-per-view ad ban

Google's results disappoint.  The search giant reported $18.1 billion in Q4 revenue, 15% percent more than the year before but below analysts' predictions. Its overall growth in paid clicks declined 11%.

Marketers plan to boost native ad spending. Sixty-three percent of marketers plan to grow native advertising budgets this year, according to a survey of 127 marketers by the Association of National Advertisers. But keep that figure in perspective: Sixty-eight percent of respondents to the ANA study said native represents 5% or less of their budgets.

Inside Condé Nast's native ad push. The New York Post's Keith Kelly gets the inside line on the delicate process of putting the company's editorial teams at the service of advertisers with its new 23 Stories by Condé Nast initiative. "Sources said that the native ad subject, and editors roles in it, has been a delicate one for months and that [Anna] Wintour, the Vogue editor-in-chief and the publishing house’s artistic director, had been tip-toeing around the subject for months."

NBC rakes in record Super Bowl bucks. The network said it has sold all  available commercial spots for the game, setting a  revenue record.
While NBC did not disclose numbers, an average $4.5 million per 30-second spot ould help NBC generate more than $360 million.

Burger King tweet teases outgoing McDonald's CEO. The day after McDonald's announced the departure of CEO Don Thompson, its burger rival offered this invitation:

That's cold, Burger King!

Always "Like a Girl" returns for Super Bowl. The spot has been a powerful touchstone for female empowerment — and now the Procter & Gamble feminine products brand will air a shortened version of the  three-minute clip as a 60-second, national Super Bowl ad.

Russia backs off pay-per-view ad ban. Its lower house of parliament passed amendments that could return advertising to Russian pay-to-view channels. Analysts pointed to the waning influence of former state media boss Mikhail Lesin.

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