From the Campaign family:
Facebook, Twitter to claim a third of display ads in two years (Directing Marketing News) Social networks are fast displacing search engines as the top players in display advertising, with Facebook and Twitter on course to dominate Google and Yahoo in the space by 2017. A new forecast from eMarketer sees the two leading social networks claiming some $14 billion in display ad spending in two years, or nearly 34% of the estimated $37 billion
Martin Sorrell warms up to newspapers. (Campaign UK) After years of suggesting advertisers need to follow the eyeballs and direct more of their budgets toward digital media, it seems the leader of the world’s largest marketing group has had a change of heart about print. The Times of London reports Sorrell as saying: "There is an argument at the moment going on about the effectiveness of newspapers and magazines, even in their traditional form, and maybe they are more effective than people give them credit [for]."
Weight Watchers sheds PR, creative agencies. (PRWeek) Weight Watchers has ended its long-running relationship with Ketchum amid a tumultuous financial period for the health and wellness company. "We currently are evaluating agencies to meet the changing needs of our business," said Stacie Sherer, VP of PR for Weight Watchers, in an emailed statement. Last week, Weight Watchers also dropped its creative agency, Wieden+Kennedy, according to numerous reports.
Chinese media inflation slows. (Campaign Asia-Pacific) A slowdown in the Chinese economy has affected media owners. A new report from marketing consultancy R3 highlights shifts in media inflation and budget spend. R3 surveyed over 50 of China’s top marketers and media agencies and produced an aggregate result looking at both ratecard and projected net inflation The overall insight: Real inflation will continue to rise in high single digits above the 3% consumer inflation forecast for 2015, although some variances exist. China’s net media inflation will see increases of between 5% to 11% for most main media, with TV leading the way at 11%.
Five storytelling tips from Coke's top European marketer. (Marketing) One of the most effective ways to boost emotional engagement for a brand is telling stories, according to Coca-Cola's EMEA marketing director, Javier Sanchez Lamelas. Speaking at CXEdge 2015, Lamelas outlined his key tips for telling stories.
Around the Web:
Beyonce, Kanye, Madonna attend Jay-Z's Tidal announcement. (Ad Age) At 5 p.m. today, Jay-Z will be making his re-launch announcement about Tidal, the hi-fi music streaming service he recently acquired with the purchase of Norway company Aspiro for reportedly $56 million. Ahead of the event, he's released this slightly ominous teaser featuring Beyonce, Madonna, Rihanna, Daft Punk, Kanye West, Nicky Minaj and Chris Martin.
Social media gets tough with bullies. (Adweek) Millennials are flocking to social messaging apps like Instagram, Kik and Yik Yak. And where they go, advertisers are sure to follow — unless, of course, that path leads to bullies and harassment. What are social platforms doing to stem the tide?