In brief: EU slaps Skype, the threat of ad injectors

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In other news: Chipotle names digital marketing lead ... We Are Social expands to Shanghai ... "Star Wars" marketing rules Twitter ... Opera's mobile revenue crosses 50% .... Beware of ad injedtors.

From the Campaign family:

Chipotle rolls up digital marketer. (PRWeek) Chipotle Mexican Grill has brought on Taylor digital strategy SVP Jackson Jeyanayagam to fill the newly created role of director of digital marketing. Jeyanayagam, who joined the brand at the beginning of the month, is overseeing "all digital marketing efforts, including mobile, social media, community engagement, Web, email, and analytics," according to his LinkedIn profile. Chipotle representatives and Jeyanayagam declined to comment.

EU slaps Skype in trademark complaint. (Marketing) Skype's name is too similar to broadcaster Sky's and could confuse consumers into thinking the two companies are related, according to a ruling by an EU court over the trademark. The Microsoft-owned video chat service uses a logo with a bubble-style design, which according to the ruling "conveys no concept, except perhaps that of a cloud." The General Court of the European Union judgement insisted it would "further increase the likelihood of the element ‘Sky’ being recognised with the word element ‘Skype,’ for clouds are to be found ‘in the sky, and thus may readily be associated with the word ‘sky.’" The judgment prevents Microsoft from registering a trademark for Skype’s name and logo. The tech giant said it intends to appeal.

"Star Wars" marketing still hot on Twitter. (Direct Marketing News) Fueled by the fervor around the planned Disney and Lucasfilm holiday release of "Star Wars Episode VII: The Force Awakens," brands and celebrities joined millions of Twitter users in celebration of the informal Star Wars holiday, May 4. Though a major social event every year, this year's celebrants were particularly engaged, largely due to the pending release of the series' next highly anticipated installment. Star Wars Day and its associated hashtags—which included #MayThe4th, #MayTheFourthBeWithYou, and #RevengeOfTheFifth— generated millions of tweets and reached as many users, according to sample data from hashtag tracking service Keyhole. The faux holiday remains a trending Twitter topic, with many users even pairing Star Wars with Cinco De Mayo.

We Are Social expands to Shanghai. (Campaign Asia-Pacific) We Are Social, the global social media agency, is opening a Shanghai office led by Managing Director Pete Lin, former general manager and chief marketing strategist at Gravity Group Asia. Lin's career spans roles at Grey Shanghai, Grey and JWT in China. He is joined by Ying Chang, the former associate creative director at AKQA, who will focus on creative direction.

In Vietnam, "Help the Jobless" campaign offers a charitable route to a copywriting job. (Campaign Asia-Pacific) Creative agency Happiness Saigon is running a campaign that aims to help unemployed people and aspiring copywriters simultaneously. A website connects copywriters with unemployed people who need copywriting help to sell themselves to employers. The best writer will win a job as a copywriter at an international advertising agency in Vietnam.

Around the web:

Spike Lee, Catherine Hughes inducted into Advertsing Hall of Fame. (Shadow and Act) Lee and Hughes (founder and chief of Radio One, parent company of TV One) were both recently inducted into the Advertising Hall of Fame.  Catherine Hughes' induction makes her the very first black woman to be inducted into the Advertising Hall of Fame since its founding in 1948. She was also the first African American woman to chair a publicly held corporation, when Radio One went public in 1999.

Opera reports mobile advertising bucks outstrip other platforms. (Marketing Land) The company exceeded $100 million in quarterly ad revenue in Q4. Following the acquisition of video platform AdColony a year ago, Opera now says that mobile video advertising is responsible for more than half its revenue growth and more than half of revenue for publishers it works with. Indeed, video is the fastest growing mobile ad format overall, driving much more revenue than its overall impression share.

The dangers of ad injection. ( Ad injectors are computer programs that insert ads — or replace existing ones — on Web pages as users browse the Internet. If users add a toolbar to their browser, for example, there’s a chance that software might "inject" extra ads into the pages they visit, even if those pages don’t regularly feature ads. Wikipedia’s pages might be covered in banners, despite the fact they don’t usually carry advertising.


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