In brief: How brands are bringing Red Nose day stateside

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In other news: Innovation in Berlin ... McDonald's slams unions for tarnishing brand ... Thin models won't win over female shoppers ... Domino's pizza tweet doesn't guarantee great service.

From the Campaign family:

Walgreen's, M&Ms help bring Red Nose Day stateside. (PRWeek) The coming-out party for fundraising extravaganza Red Nose Day is set to climax Thursday night with a three-hour, celebrity-filled telecast on NBC. Yet British charity Comic Relief, which brought the event aiding child-poverty causes to the US, has even greater ambitions: making it a CSR spectacular embraced by more household-name brands, much like it is in the UK. Walgreens has raised $7 million through in-store sales of red noses, which cost $1 each with half going to the charity and the other 50 cents to produce the nose, surpassing its $5 million target. M&M’s is on pace to donate $1 million, with $250,000 of that generated from consumers engaging with its #MakeMLaugh hashtag.

How Berlin's startups are rewriting innovation for marketers. (Marketing) This week Marketing was invited to meet startups in the German capital as part of the SocialBakers Engage 2015 event. The common thread to all the businesses is shared investors with the social data business and yet all offer a slightly different, if left of center, opportunities for marketers. Germany itself, with much stricter rules around privacy and data sharing and unique commerce propositions, such as an order now and pay later for unreturned items model, unearths ideas and innovations that could shake up other markets.

Around the web:

Domino's pizza emoji = three-hour wait. ( Domino's recently announced a service that lets customers order a pizza by tweeting an emoji. The process isn't seamless, reports's Khushbu Shah: "Overall, the system — while it may look stupid and geared towards Twitter-loving millenials — is actually pretty useful if you fit a very small set specific criteria: You must be a creature of habit that enjoys ordering the same things over and over, and you must be a Domino's fan with an account already set up. For those who don't want to receive the same order over and over again, or want to make a slight change to a pre-existing order, you're out of luck, unless you login to the online platform and change the order there. But at that point, you might as well press the checkout button instead of returning to Twitter."

McDonald's blames unions for tarnishing brand. (CNN Money) McDonald's charged demonstrations are part of an $80-million publicity campaign by the Service Employees International Union, which is working to organize workers across the fast-food industry. About 1,000 protesters marched Thursday to McDonald's corporate offices in Oak Brook, Ill., where the fast-food chain was hosting its shareholders. A group of workers wearing McDonald's uniforms delivered "boxloads of petitions directly to shareholders," according to protest organizers.

"Going thin" won't woo all women. ( Not all women will buy products because the models in the advertisements are thin, according to a new study of a diverse group of 239 women by a Baylor University marketing professor. In fact, marketers and advertisers who default to the "thin ideal"—the belief that thinner is better—could be alienating up to 70 percent of their audience, said James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor's Hankamer School of Business.


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