From the Campaign family:
Can rebranding redeem Air India? (Campaign India) Air India has suffered some turbulence of late. It's caught flak for missteps including the cardinal sin of forcing cricket fans to miss the crucial India-Pakistan World Cup cricket match. The airline recently reworked its Maharajah mascot to the derision of many observers, and AI took to Twitter to "clear the air" and walk back the change. Indian marketing mavens weigh in on the airline's odds of reworking its image.
Who'll pay for beauty (and privacy) on Ello? (Direct Marketing News) Ello CMO Rene Alegria talks monetization and culture of the social media upstart: "We're not a not-for-profit, but we feel strongly there's a better way of doing business in this world. ... A lot of artists and celebrities have grown disillusioned with Facebook. We will never manipulate our algorithms. One hundred percent of the followers of any profile will see 100% of the posts."
Around the Web:
The man behind the TSA's Instagram account. (Adweek) Bob Burns has perhaps one of the world's most interesting digital marketing gigs. As head of social media for the Transportation Security Administration, he combs through photos of grenades and knives confiscated at airport security stations in more than 450 airports every day. Every Friday, Burns — also known as Blogger Bob — posts a weekly blog that recaps all of the prohibited items found that week.
AOL at 30: Tim Armstrong talks mobile. (Adweek) "At a very simple level our ability to update the AOL brand has really been to change faster than the consumer's changed, and faster than the industry changes," Armstrong says in an interview at AOL's offices. "You've seen us make really bold moves in content, in video and in programmatic advertising—and a huge driver of that is what we expect to happen in mobile."
CBS Interactive takes advertising in-house. (Variety) CBS Interactive is joining media companies launching in-house ad production. The CBS unit launched Studio 61, a unit focused exclusively on creating content for advertisers designed specifically to run on media properties such as CNET, CBSNews.com and GameSpot.
Should adland join the fight ISIS? (Advertising Age) Madison Avenue has helped the U.S. government fight everything from wartime foes to teen smoking. But now that Washington is locked in conflict with ISIS, a deadly enemy with sophisticated propaganda skills, adland seems very far from the front. Where are the country's best communications professionals during the propaganda battle of our time?
Olympics may revise ad rules. (The Wall Street Journal) The International Olympic Committee is considering changes to its advertising rules that could loosen restrictions on athletes endorsed by sponsors that aren’t official advertisers. One would "allow generic (non-Olympic) advertising during the period of the Games," the IOC said in a release. The proposal relates to Rule 40 of the Olympic Charter, which governs the participation of competitors, coaches, trainers and officials in advertising during the Games.