In brief: Ad Week Europe mouths off

Be the first to comment

In other news: Digital outlook brightens as traditional media dims ... Twitter tests autoplay video in apps ... Playboy profits from SFW play.

From the Campaign family:

Whole lot of Ad Week going on. (Campaign UK, Marketing) Sacred cows are being butchered in London this week: Today's crop of leaders are becoming increasingly tactical and abandoning strategic thinking to their detriment, according to the UK's former New Labour spin doctor Alastair Campbell. "Very few leaders have a sense of strategy," he said. "They’re all buffeted by tactics. To me, the response in this ever-more tactical world should be to be more strategic. ... UK model, author, businesswoman and TV star Katie Price told Advertising Week Europe that she has "never put my name to another brand that was not my own," while stressing to the audience that she was open to offers. In a session hosted by Time Inc UK and chaired by Now magazine editor Sally Eyden, the panel discussed some of the tenets of building, maintaining and evolving "brand you." ... Stephan Shakespeare, founder of the YouGov market-research firm, said social media and its exploitation by political parties lacks the necessary sophistication to sway votes in the UK's 2015 General Election, while sharing his hunch that the Conservatives will be in power after May 7. ... Advertising's golden age is over and the industry must begin to address the world's problems, said PWC partner Leo Johnson during an Advertising Week Europe seminar today. He said advertising was previously a "striptease in the era of abundance," but things have changed.

Around the Web:

Digital marketing is headed up, leaving traditional media behind. (Huffington Post) Marketing agencies are expected to spend a total of $540 billion worldwide on advertising in 2015, led by a 15.7 percent growth in digital media. Meanwhile, advertising dollars in television, newspapers and magazines are either on the decline or showing stunted gains, according to a new report by media agency Carat.

Twitter tests autoplay videos in iPad, iPhone apps. (AdAge) Starting today, some people in the U.S. who use Twitter's iPhone and iPad apps may notice videos playing in their feed even though they never pressed play. It's part of a two-pronged test the company is conducting to see whether people are more likely to watch a video when it starts playing automatically as it does in Facebook, as opposed to the current model requiring a click to play, as it does in YouTube.

Playboy profits from safe-for-work strategy. (Adweek) To further get Millennial audiences to read and share its materials, Playboy.com has been employing a safe-for-work (SFW) strategy for its online editorial content. According to the publication, its working: The site saw a 258% year-over-year lift in global unique visitors between January 2014 and January 2015. "Playboy as a brand is one of the few brands built for the Internet," Playboy SVP of digital content and digital media Cory Jones said. "It's one of the few brands that can have permission to talk about anything."

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free

Trending on Campaign

RSS FEEDS