Lists of top advertisers tend to focus on money, but the highest-spenders aren't always the most visible brands. By analyzing streams of the major broadcast networks, TVTY, an adtech company, can determine the frequency with which commercials from particular brands appear. Here are the 10 brands that broadcast the most commercials on TV last week, and the networks that air the most ads.
Last week, from March 26 to April 2, Bayer finally dropped to second place after broadcasting the most ads for three weeks in a row. Toyota switched places with Bayer, taking first place last week for airing 2,494 ads across ABC, CBS, Fox and NBC. GSK came in third, followed by Honda and Nissan. And Allegra, IT Cosmetics and Geico made return appearances.
The networks maintained their positions of last week. ABC led the others with 39,881 ads and was followed by CBS with 38,399, while Fox and NBC trailed with 35,074 and 31,728 ads, respectively.