Brand USA, the tourism body, is searching for an agency to develop global digital content for its consumer websites and social media channels.
The appointed shop will create a content strategy for 11 markets in which Brand USA wants to advertise: Australia, Brazil, Canada, Chile, France, Germany, India, Japan, Mexico, South Korea and the UK. It aims to announce a winner by April 6.
Brand USA is also looking for English-speaking community managers in each of the 11 countries.
In 2011, J Walter Thompson New York partnered with MediaCom, The Brand Union and Hill & Knowlton Strategies to win the account, which is worth $200 million.
The body was formed in 2010 as a public-private partnership. It aims to attract more international visitors to the US.
Brand USA and JWT New York did not respond to Campaign’s request for comment.
This article was first published on campaignlive.co.uk.