Boost Mobile 'Come to Data' by 180LA

Mobile carrier conquers taboos in new spots

Boost Mobile is a prepaid wireless service offering discount prices over traditional carriers like T-Mobile or Verizon. Two new ads by 180LA for the carrier capitalize on "data anxiety" — the fear that by watching one too many cat videos, consumers will face a large bill at the end of the month.

The first, "The Priest," shows a Catholic priest listening to a parionishers confession. Like a demon, the his phone urges him to check it — rather than listen to the confession. The phone reminds the priest he has unlimited data so it's not "wrong."

A second spot, "Bathroom Dilemma" shows two men at urinals in a restroom. One man's pocket is aglow as his phones asks him to check the latest meme. He relents, much to the chagrin of the man next to him.


Director, Sprint Prepaid Group
Manger of Brand Advertising and Creative
Brand Manager, Social Media and Brand Integration
Advertising Manager
Social Media and Brand Integration
Managing Partner, CCO
Creative Directors
Head of Account Management
Associate Account Director
Social Media Account Manager
Head of Production
Senior Producer
Associate Producer
Business Affairs Manager
Production Co
Color/ Online Finishing
Sound Design / Mix

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