'Booking Hero' by Wieden+Kennedy Amsterdam

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Travel site focuses on travel memories for global push has launched a global campaign, which is a tongue-in-cheek take on how the booking service can enhance life experiences. 

The first ad, created by Wieden + Kennedy Amsterdam, shows a couple meeting in a backpacker hostel booked via and follows their life, through different accommodations around the world.

The campaign consists of four 30-second ads, with 15-second versions to air on TV in the US and digital channels. A later component of the campaign will match user Google keyword searches with possible stays.

The campaign will roll out to Canada, the UK, Germany and Australia.

Campaign credits

Agency: Wieden+Kennedy Amsterdam

Chief Marketing Officer: Paul Hennessy
Head of Brand: Manuel Douchez
Team Lead: Andrew Smith
Brand Specialist: Robert Schreuders
Media Planning Director: Anoeska van Leeuwen
Media Planner: Kelly Lee
Head of Social Media: Julian Poole
Social Media Coordinator: Beulah Devaney
Executive Creative Director: Mark Bernath & Eric Quennoy
Creative Director: Genevieve Hoey & Sean Condon
Art Director: Victor Monclus
Copywriters: Will Lowe, Scott Smith
Head of Content : Joe Togneri
Executive Producer: Tony Stearns
Broadcast Production Assistant: Eleni Karathanasi
Director of Interactive Production: Kelsie Van Deman
Interactive Copywriter: Jake Barnes
Interactive Art director: Jeffrey Lam
Planner: Emma Wiseman
Comms Planner: Josh Chang
Group Account Director: Jordi Pont
Account Director: Aitziber Izurrategui
Account Manager: Caroline Melody Meyer
Retoucher: Dario Fusnecher
Studio Artist: Noa Redero
Project Manager: Stacey Prudden
Business Affairs: Michael Graves
Production Company: MJZ
Director: Dante Ariola
Director of Photography: Benoît Delhomme
Producer: Natalie Hill
Executive Producer: Debbie Turner
Editorial: Peepshow
Editor: Andrea MacArthur
Executive Producer:Jason Kremer
Post Production / VFX: Glassworks Amsterdam
Managing Director: Olivier Klonhammer
Senior Producers: Anya Kruzmetra, Christian Downes
Lead Flame: Morten Vinther
Flame: Kyle Obley, Urs Furrer
Nuke: Jos Wabeke
AFX: Ben Stoner
Grade: Company 3 LA / Glassworks Amsterdam
Colorist: Stefan Sonnenfeld (Company 3)
Colorist: Scott Harris (Glassworks)
Audio Post: Wave Studios Amsterdam
Sound Designer/Mixer: Alex Nicholls-Lee
Phototography: Neil Massey


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