BMW 'Snowchat' by KBS

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BMW "Snowchat" by KBS.
BMW "Snowchat" by KBS.

The wintery social campaign lets online visitors sketch their own messages on a windshield

BMW is making a mark on social media with a holiday campaign that lets users create and share a virtual message written in the snow-covered windshield of a BMW X4.

Created by KBS, Snowchat works on mobile and desktop browsers. Visitors can share their messages via social channels including Facebook, Twitter and e-mail; recipients can view messages for five seconds before they're wiped away.

Campaign credits

Client: BMW
Agency: KBS
Co-Chief Creative Officer: Dan Kelleher
Co-Chief Creative Officer: Jonathan Mackler
Executive Creative Director: Paul Renner
Creative Director: Aileen Calderon
Creative Director: Rob Collignon
Copywriter: Chris Wernikowski
Art Director: Tom Belmonte
UX: Jennifer Weng
Product Architect John Sockwell
Programmer: Chris Alden
Group Account Director: Katie Klumper
Account Director; Katie Bartasevich
Account Supervisor: Maureen Link
Account Executive: Jackie Posner
Executive Director of Project Management: Gabriela Cid
Technical Project Manager: Wanda Szarek