BMW 'Newfangled Idea' by KBS+

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BMW 'Newfangled Idea' by KBS.
BMW 'Newfangled Idea' by KBS.

Super Bowl ad posits driving an electric car in 2015 is like riding the Information Superhighway in 1994

Not too long ago, a clip from a 1994 episode of "The Today Show" with morning anchors Bryant Gumbel and Katie Couric went viral as the pair was flummoxed by the Internet.

This first quarter Super Bowl spot from KBS+ captures that same sense of curiosity in a spot for BMW's new i3 vehicle. The i3 is BMW's new electric car model.

Speaking to Automotive News, a BMW representative said "In 1994, people had not yet grasped what the Internet was, which is similar to how electric mobility is viewed today."

Campaign credits

KBS+
Co-Chief Creative Officer: Jonathan Mackler
Co-Chief Creative Officer: Dan Kelleher
Executive Creative Director / Art Director: Paul Renner
Group Creative Director / Copywriter: Marc Hartzman
Art Director: Ali Eng
Head of Production: Jenny Read
Executive Director of Content Affairs: Robin Oksenhendler
Executive Producer: Kyle Wright
Associate Producer: Tony Xie
Group Account Director: Katie Klumper
Group Account Director: Socrates Papazoglou
Account Director: Samantha Smeach

Bob Industries
Director: Dayton & Faris
Director of Photography: Philippe Le Sourd
Executive Producer: Chuck Ryant
Unit Production Manager: Bart Lipton
Production Supervisor: Jason Reda

MacKenzie Cutler 
Editor: Ian MacKenzie
Assistant Editor: Nick Divers
Executive Producer: Sasha Hirschfeld

TheMill
Executive Producer: Verity Grantham
Producer: Katie Kolombatovich
2D Lead: Gavin Wellsman
2D Artists: Lee Towndrow, Alex Dreiblatt, John McIntosh
Shoot Supervisor: Ruben Vandebroek

 

Travis & Maude
Partner, Executive Producer: Kala Sherman
Partner, Creative Director: David Wittman

CO3 (Company 3)
Colorist: Tom Poole

Click the image below for Campaign's latest Super Bowl coverage.

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