Black Friday buzz: What to expect this year

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The 2015 holiday shopping frenzy hasn't yet begun, but analysts have a bounty of predictions

Black Friday 2015 is just days away. Research firms and marketing organizations are anticipating the day — perhaps more so than shoppers themselves. Data abounds on everything from holiday email to expected channel preferences for holiday shopping. Here, a handful of Black Friday stats because, well, you know you want to be in the know when talking holiday shopping expectations around the water cooler.

No surprise here: Email for Black Friday deals appear to have started in September for some brands, according to eDataSource.

The 800-pound gorilla stomps the competition: Research from eDataSource uncovered nearly 1,900 Black Friday campaigns with read rates in excess of 10%.The company with the best performance: Amazon, with nearly 20% of the emails tracked that had a 30% read rate.

The Battle Between Black Friday and Cyber Monday: A Deloitte study finds that Black Friday will likely beat Cyber Monday for holiday shopping this year. Sixty-six percent of those shopping online over the holiday weekend plan to do so on Black Friday, versus 52% on Cyber Monday. According to a SheSpeaks poll, however, nearly 60% of women plan to shop on Cyber Monday, compared to only 46% who expect to shop on Black Friday.

But, wait, there's more.

According to ThoughtWorks Retail, one third of shoppers say they always shop on Black Friday; and 20% of consumers never shop that day. This compares closely to the 31% polled who say they always shop on Cyber Monday. Interestingly, 9% of shoppers polled don't know what Cyber Monday is.

Shoppers expect consistency: Half of shoppers polled by Deloitte expect Black Friday deals to be comparable in-store and online.

Email schmemail: Despite holiday email volume, the Web is favored for deal-finding, according to Deliotte. Three of the top places consumers expect to get information about Black Friday sales are retailer websites (62%), websites that feature Black Friday deals (58%), and email (38%).

Loyalty wins: Half of consumers polled by Deloitte say they'll hold out to shop at their preferred retailers even if those stores aren't open on Black Friday. 

Socialites reign: Engagement Labs research finds that Black Friday shoppers are buzzing online about Nordstrom and Macy's, while most of the chatter about category leaders Costco and Amazon is offline. 

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