Black families confront the realities of systemic racism in somber P&G spot

BBDO New York relaunches the "My Black Is Beautiful" campaign.

P&G's "My Black is Beautiful" initiative began in 2006 as a way of empowering black women. In the past decade, it's purview has expanded, as evidenced by BBDO New York's poignant spot highlighting the difficult conversations black families must have with their children.

Credits

Agency
BBDO NY
Chief Creative Officer, Worldwide
Chief Creative Officer, New York
Creative Director
Creative Director
Associate Creative Director
Associate Creative Director
EVP, Global Account Leader
EVP, Group Planning Director
Director of Integrated Production
Executive Producer
Senior Producer
Executive Music Producer
Senior Integrated Business Manager
Production Company
Director
Exec Producer
Director of Photography
Production Designer
Costume Designer
Producer/ Head of Production
Editorial
Lead Editor
Editor
Executive Producer
VFX Studio
2D Lead
Producer
Executive Producer
Producer
Executive Producer
Sound Design
Sound Designer
Mixing Studio
Color Grade/Transfer
Colorist
Agency Partners
Multicultural Strategic Communications
Egami Consulting Group
Senior Strategic Advisor
Vice President
Multi-Cultural/Collateral
P&G My Black is Beautiful
Chief Brand Building Officer
Director
Associate Brand Director
Brand Manager
Randall Smith
John Lick
Senior Manager Communications