The best of SXSW 2015

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As the interactive festival draws to a close, we round up the best stories from the event.

Campaign was on the ground in Austin over the weekend to distill some of the chaos into insight. Meanwhile, a host of industry experts contributed their own observations and highlights from the event.

Here is a round up of best news, insight and analysis on Campaign from SXSW Interactive 2015.

Three tips for brands and agencies that aren't sick of SXSW
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Three tips for brands and agencies that aren't sick of SXSW

Austin offers more than SXSW for brands and agencies

From robots to Meerkat: Four key themes from SXSW 2015
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From robots to Meerkat: Four key themes from SXSW 2015

Science fiction becomes a reality and wearables make it onto the official tote bag at this year's geek fest

Startup competitions at SXSW: You get out what you put in
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Startup competitions at SXSW: You get out what you put in

OMD's chief digital officer/chief innovation officer asks, "Can the brand-startup ecosystem be salvaged?"

SXSW Diary Day 3: Recognize the future when you meet it
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Recognize the future when you meet it

JWT Intelligence's worldwide director looks for the magic of tomorrow today

SXSW: Physical plus digital
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Physical plus digital

DDB New York's director of digital innovation examines the point where technology becomes an extension of ourselves

SXSW: tackling the Millennial talent challenge
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Tackling the Millennial talent challenge

Lost Boys' managing director looks to SXSW lessons about how to nurture new talent

SXSW: Five ways consumer identity will shift after the Internet of things
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Five ways consumer identity will shift after the Internet of things

Jam's planning director says connected devices will transform how we view our data

Meet Meerkat: The darling of SXSW
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Meet Meerkat: The darling of SXSW

The live streaming app blows up, despite Twitter's shun

Treat SXSW like summer camp, not work
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Treat SXSW like summer camp, not work

Forget guilt, says Havas Worldwide New York's planning director: SXSW is a place to learn by playing

How Lyft plans to outmaneuver Uber
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How Lyft plans to outmaneuver Uber

Speaking at SXSW on Monday, Lyft CEO Logan Green said the company "never set out to create a better taxi"

Infographic: Music and sports at SXSW Day 4
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Infographic: Music and sports at SXSW Day 4

Social media analysis checks out the lates buzz topics in Austin

SXSW: Five first impressions
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Five first impressions

"The smartest people in the room were sitting next to me in the room." Huge's VP of business strategy says experiences and interaction rule the day in Austin

Martine Rothblatt on AI, mind clones and the future of the self
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Martine Rothblatt on AI, mind clones and the future of the self

At SXSW, Sirius XM founder talks about her robot Bina48, and how her company is pioneering organ farming

Forget Grumpy Cat. Mophie's St. Bernards win SXSW
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Forget Grumpy Cat. Mophie's St. Bernards win SXSW

Mophie has gained attention at SXSW for its initiative to dispatch a pack of St. Bernard rescue dogs to help charge attendees' phones

SXSW: No ethics in analytics
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No ethics in analytics

SapientNitro's VP of global performance considers marketers' power over consumer data

Infographic: Startup madness at SXSW Day 3
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Infographic: Startup madness at SXSW Day 3

Social media analysis demonstrates the types of startups showgoers crave

SXSW Diary Day 2: Giving data a workout
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Giving data a workout

JWT Intelligence's worldwide director notes the latest in fitness and fashion in Austin

SXSW: The future of native advertising
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The future of native advertising

From being catfished on Tinder to retiring the term "native advertising," panelists weigh the future of content

SXSW: Surviving 15 minutes of cyber shame
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Surviving 15 minutes of cyber shame

Huge's Megan Wintersteen offered advice on surviving online shame after digital faux pas

Infographic: What's cooking at SXSW Day 2
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Infographic: What's cooking at SXSW Day 2

Social media analysis reveals what's got attendees' tongues wagging

SXSW: The future of branding is a six-second video
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The future of branding is a six-second video

If you really want to reach people, think like a vlogger or a Viner

SXSW: Saudi Princess Reema launches breast cancer awareness campaign
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Saudi Princess Reema launches breast cancer awareness campaign

The princess asked SXSW attendees to help her create buzz around the effort, which aims to bring together 10,000 Saudi women to educate them about breast cancer

How brands can tap social media celebrities
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How brands can tap social media celebrities

At SXSW, panelists from Buzzfeed, Toyota and Rosewood Creative debated the influence of social media celebrities

SXSW: Wearables shouldn't be viewed as tracking devices
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Wearables shouldn't be viewed as tracking devices

Brands should be creating valuable content for consumers in the IoT, rather than contributing to the noise

SXSW Diary Day 1: Tech gets in touch with nature
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Tech gets in touch with nature

JWT Intelligence's worldwide director reports fair weather ushered in an agenda heavy on the crossover between design and biology

Infographic: 'Game of Thrones' dominates social on SXSW Day 1
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Infographic: 'Game of Thrones' dominates social on SXSW Day 1

Social media analysis shows gaming at SXSW is still trying to carve its niche

SXSW displays the innovative side of marcomms
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SXSW displays the innovative side of marcomms

SXSW Interactive could also be called "SXSW Integrated"

SXSW: How to build an army of brand advocates
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How to build an army of brand advocates

Virgin America, WWF and Change.org discuss advocacy vs. advertising

Sampling 'FoodTech' at SXSW
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Sampling 'FoodTech' at SXSW

The co-founder of digital agency Poke serves up his menu of things to watch out for in food tech

How five brands are making their mark on SXSW
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How five brands are making their mark on SXSW

BBQ R&D, mountain rescue dogs, connected spinning and a Lego Kwik-E-Mart: Who's doing what at this year's SXSW Interactive

SXSW is dead. Long live SXSW!
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SXSW is dead. Long live SXSW!

Iris' creative technology director says the festival is as relevant as ever and selects themes that marketers should watch out for

Ten tips for doing SXSW right
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Ten tips for doing SXSW right

Come with them if you want to live: Havas Worldwide's global digital product director and Cake Group's head of social innovation offer essentials for this week's show

From Sao Paulo to Austin: Brazilian companies make moves on SXSW
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From Sao Paulo to Austin: Brazilian companies make moves on SXSW

A campaign from Lampada.ag will help Brazilian visitors explore the show

Mophie dispatches mountain rescue dogs to charge phones at SXSW
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Mophie dispatches mountain rescue dogs to charge phones at SXSW

Festival goers can tap puppy power to resolve phone battery woes

From food to fashion: What to expect at SXSW 2015
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From food to fashion: What to expect at SXSW 2015

Campaign's top picks ahead of the annual tech pilgrimage

SXSW Interactive: What to expect this year
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SXSW Interactive: What to expect this year

Mindshare partners look ahead to the hottest trends in Austin

At SXSW, 6 trends to watch -- and watch out for
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At SXSW, 6 trends to watch -- and watch out for

Isobar's director of mobile and strategy separates substance from hype in time for this week's show

SXSW: Why brand proliferation is a problem
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SXSW: Why brand proliferation is a problem

"It's become amateur hour," says one longtime attendee skipping the event. Who sees the value of SXSW?

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