Campaign was on the ground in Austin over the weekend to distill some of the chaos into insight. Meanwhile, a host of industry experts contributed their own observations and highlights from the event.
Here is a round up of best news, insight and analysis on Campaign from SXSW Interactive 2015.
Austin offers more than SXSW for brands and agencies
Science fiction becomes a reality and wearables make it onto the official tote bag at this year's geek fest
OMD's chief digital officer/chief innovation officer asks, "Can the brand-startup ecosystem be salvaged?"
JWT Intelligence's worldwide director looks for the magic of tomorrow today
DDB New York's director of digital innovation examines the point where technology becomes an extension of ourselves
Lost Boys' managing director looks to SXSW lessons about how to nurture new talent
Jam's planning director says connected devices will transform how we view our data
The live streaming app blows up, despite Twitter's shun
Forget guilt, says Havas Worldwide New York's planning director: SXSW is a place to learn by playing
Speaking at SXSW on Monday, Lyft CEO Logan Green said the company "never set out to create a better taxi"
Social media analysis checks out the lates buzz topics in Austin
"The smartest people in the room were sitting next to me in the room." Huge's VP of business strategy says experiences and interaction rule the day in Austin
At SXSW, Sirius XM founder talks about her robot Bina48, and how her company is pioneering organ farming
Mophie has gained attention at SXSW for its initiative to dispatch a pack of St. Bernard rescue dogs to help charge attendees' phones
SapientNitro's VP of global performance considers marketers' power over consumer data
Social media analysis demonstrates the types of startups showgoers crave
JWT Intelligence's worldwide director notes the latest in fitness and fashion in Austin
From being catfished on Tinder to retiring the term "native advertising," panelists weigh the future of content
Huge's Megan Wintersteen offered advice on surviving online shame after digital faux pas
Social media analysis reveals what's got attendees' tongues wagging
If you really want to reach people, think like a vlogger or a Viner
The princess asked SXSW attendees to help her create buzz around the effort, which aims to bring together 10,000 Saudi women to educate them about breast cancer
At SXSW, panelists from Buzzfeed, Toyota and Rosewood Creative debated the influence of social media celebrities
Brands should be creating valuable content for consumers in the IoT, rather than contributing to the noise
JWT Intelligence's worldwide director reports fair weather ushered in an agenda heavy on the crossover between design and biology
Social media analysis shows gaming at SXSW is still trying to carve its niche
SXSW Interactive could also be called "SXSW Integrated"
Virgin America, WWF and Change.org discuss advocacy vs. advertising
The co-founder of digital agency Poke serves up his menu of things to watch out for in food tech
BBQ R&D, mountain rescue dogs, connected spinning and a Lego Kwik-E-Mart: Who's doing what at this year's SXSW Interactive
Iris' creative technology director says the festival is as relevant as ever and selects themes that marketers should watch out for
Come with them if you want to live: Havas Worldwide's global digital product director and Cake Group's head of social innovation offer essentials for this week's show
A campaign from Lampada.ag will help Brazilian visitors explore the show
Festival goers can tap puppy power to resolve phone battery woes
Campaign's top picks ahead of the annual tech pilgrimage
Mindshare partners look ahead to the hottest trends in Austin
Isobar's director of mobile and strategy separates substance from hype in time for this week's show
"It's become amateur hour," says one longtime attendee skipping the event. Who sees the value of SXSW?