June is LGBT Pride month, a global celebration and series of events honoring the 1969 Stonewall Riots, a tipping point for the gay liberation movement in the US.
This year there’s been a wave of heritage brands embracing same-sex couples and LGBT families in their marketing as attitudes towards same sex marriage continue to shift in favor of greater equality. But when it comes to Pride, brands aren't latecomers to the party. Oreo, Lucky Charms and Ben & Jerry's among brands that have been long-supported the cause and this year even more are coming out in support of the LGBT community.
On the day that the Supreme Court ruled the Constitution guarantees a right to same-sex marriage, and ahead of Gay Pride Weekend, Campaign rounds-up our favorite ad campaigns celebrating this year’s Pride Month.
Airbnb "Love is Welcome Here"
Google Android "And Proud"
Equinox, "Powered By Pride", ft. Laverne Cox
Pride for me is about living authentically, having the courage and power to stand tall spiritually, emotionally and physically in my truth. Join me by sharing what pride means to you, and visiting the@Equinox mural in Williamsburg to share a kiss in support of universal love!’ #POWEREDBYPRIDE / @HETRICKMARTIN / #eqxambassador
AT&T "This is Me"
Chobani "Love This Life"