The Best of 2015: Our 10 most popular stories

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Dying brands, cute kids, the Rolling Stones, a rogue CMO and Heidi Klum. Take a look back at the most-read stories from Campaign's first full year in the US.

A lot’s been written on this site about data’s transformative effect on marketing. But we’re participants in the digital age, too. As a mostly all-digital publication (we did publish our first print edition in September, because why not?), we are obsessed with, driven by and frequently baffled over our daily dashboard. That story we spent five weeks researching, crafting and hyping? Total dud. The "exposé" we thought would launch a thousand righteous comments? Yawn. But write one little story about Heidi Klum …

Here’s a list of the top 10 most popular stories on Campaign US in 2015. They may not be our best, or our favorites (for that, see Staff Picks), but they were — for one reason or another — the ones that hit a nerve. Analyze that.

10. Can a 3-year-old recognize the Target logo? November 12, 2015,
by Douglas Quenqua

9. Brand on the Run: Nine innovative brands you should know but don't know May 20, 2015, by Todd Wasserman

8. Naked women ads appear on young child's smartphone game June 10, 2015, by Omar Oakes

7. McDonald's is preparing a new slogan, and you already hate it October 31, 2014, by Mason Lerner

6. Everything wrong with Jose Cuervo's new Rolling Stones ad September 15, 2015, by Douglas Quenqua

5. PornHub Network 'Save the Balls' by McCann Lima April 20, 2015, by Adam Olson

4. Mars CMO blasts clients for locking agencies in 'creative imprisonment' October 28, 2015, by Douglas Quenqua

3. Krispy Kreme apologizes for 'KKK Wednesdays' February 18, 2015,
by Louise McIlwraith

2. How Heidi Klum fooled the Internet into thinking her new ad is a Sia video May 12, 2015, by Douglas Quenqua

1. Not dead yet: Seven brands hanging on by a thread June 12, 2015, by Daniel Bukszpan


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