Belfast Zoo welcomes 'critically endangered dragon' in GoT promo

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Publicis London cooked up the stunt as part of a campaign for Tourism Ireland

LONDON — Belfast Zoo has "taken delivery of a critically endangered dragon" as part of a stunt to promote Northern Ireland to millions of Games of Thrones fans worldwide.

The animatronic dragon, which is operated by two controllers, will be housed in a specially designed enclosure in the zoo. Visitors can see "dragon feeding time" and watch the chief vet give him a checkup.

The stunt is the final part of a campaign for Tourism Ireland, in partnership with the show's US broadcaster HBO, to promote Northern Ireland as the home of "Game of Thrones." It has been running for 14 weeks in total.

The campaign was created by Publicis London. Other stunts have included putting replicas of the three-eyed ravens used in the TV series on top of old-fashioned wooden signs, pointing the way to iconic locations around Northern Ireland where the series is filmed.

Replica dragon eggs were also placed among fruit and vegetables in a market stall in St George’s Market in Belfast.

Photos and videos were taken of the props in the various locations and put on social media sites.

Online ads directed fans to a specially-created section on Tourism Ireland’s international website,

This article first appeared on


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