AB InBev is waging war on the beer run with a new app that lets drinkers have Bud Light delivered to their doors.
The Bud Light Button is only available to drinkers in Washington, D.C., and promises beer within one hour of ordering.
AB InBev has partnered with a third-party beer delivery service Klink to use independent offices to deliver up to 100 cases of beer. The app uses credit-card details for payment and, presumably, to ensure the buyer is over 21 years old.
Along with beer delivery, AB InBev is looking to inspire 'YOLO' moments with extra 'Up for Whatever' experiences. The idea is to throw surprise parties for customers picked at random, to match with the brand's tagline: "The perfect beer for whatever happens".
This article first appeared on marketingmagazine.co.uk.