Beanie Babies maker drops its first ever TV commercial

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Leo Burnett ad shows the latest evolution of the toy line designed for the smartphone age

In case you missed the 1990s, Beanie Babies were a hot collectible item. In the decades since their glory days, Ty Inc. has churned out several iterations of the plastic bean-stuffed plush toys.

The latest, Peek-A-Boos, are the first Ty product to get a TV spot in the company's 29-year-long run. The commercial by Leo Burnett Chicago debuts on Black Friday.

The Peek-A-Boo toys are updated for kids with smartphones, with the toy acting as a smartphone stand and phone cleaner.

Campaign credits

Client: Ty Inc.
Agency: Leo Burnett Chicago

Campaign: Peek-A-Boos
Associate Creative Directors: Brandon Crockett, Angela Paris
Art Director: Jill Solarcyk
Senior Vice President Executive Producer: Denis Giroux
Producer: Kimberly Cowie
Senior Business Manager: Elvena Dowd
Senior Talent Manager: Linda Yuen
Talent Manager: Regina Gomez
Managing Account Director: Catherine Davis
Vice President Account Director: Jennifer Klopf
Account Supervisor: Meredith Metzl
Account Executive: Abu Ngauja
Account Manager: Sue Rickey
Vice President, Senior Attorney: Laura Cooney
Director, Commercial Clearance: Thomas Clark
Production company: Slim Pictures
Director: Karen Cunningham
Executive Producer: Tom Weissferdt
Producer: Pat Harris
Chad Gray: Office Manager
Post production: Optimus
Producer: Tracy Spera
Editor: Aaron Porzel
Audio production: Comma
Senior Composer Creative Director: Pete Schmidt


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