BBC Music 'God Only Knows' by Karmarama

Be the first to comment

The launch of BBC Music was accompanied by a three-minute film featuring the voices of 27 musicians including Brian Wilson, Elton John and Stevie Wonder

LONDON — The BBC has released a three-minute film featuring 27 musicians including Brian Wilson, Elton John and Stevie Wonder to launch the BBC Music brand.

The spot, created by Karmarama, has been in the making for two years. Singers including Kylie, Chris Martin and Dave Grohl perform a reworked version of the Beach Boys’ "God Only Knows." The track will be released as a single, with proceeds going to the charity BBC Children in Need.

The film promotes the role the BBC plays in the world of music, not just as a broadcaster but also as a curator of music and nurturer of new and diverse talent.

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Trending on Campaign

RSS FEEDS