Balancing the power: why there are so few female creatives

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There are so few female creatives because men approve, buy and judge the work, Rosie Arnold writes

For decades, Madison Avenue was the epicenter of the creative world, driving change and shaping American culture. But in recent years, it’s fair to say that our industry has lagged behind – grappling with issues like talent retention and gender equality. There’s certainly been a lot of talk about change, but not enough action or measurable results to match it. I’d argue that more progressive family leave policies have the opportunity to tackle a few of our biggest issues at once and drive this change, allowing companies to create a level playing field while also attracting and retaining the best and brightest. As we look to celebrate fathers this Sunday, let’s remember that dads need love, too. And as business leaders, let’s remember that paid paternity leave isn’t just good for fathers – it’s also good for women, for families and for the bottom line.

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