Avocados from Mexico 'Big Game Teaser 2015' by GSD&M

Be the first to comment

The avocado lobby will dip into the Super Bowl for the first time

Last January, America ate 70 million pounds of avocados, many of which presumably went into guacamole as a Super Bowl snack.

Avocados from Mexico — an avocado advocacy group based in Irving, Texas — will debut its first Super Bowl spot at the end of the first quarter. The ad was created by Austin, Texas' GSD&M.

Read how Avocados from Mexico may change Super Bowl culture

The teaser for the "#FirstDraftEver" campaign features Jerry Rice and Doug Flutie. The 52-year-old former NFL players — who each played for a team in this year's Super Bowl — share banter about the woes of finding a babysitter.

Then, there's a rhinoceros. Why? We'll have to wait until the big game on Sunday to see.

Campaign credits

Client: Avocados from Mexico
Agency: GSD&M
Chief Creative Officer: Jay Russell
President: Marianne Malina
Creative Director: Tom Hamling
Creative Director: Tim Eger
Sr. Copywriter: Leigh Browne
Sr. Art Director: Jon Williamson
Director of Production: Jack Epsteen
Account Director: Sabia Siddiqi, Norah Rudyk
Account Supervisor: Elizabeth Perez
Business Affairs Manager: Linda Nhan
Chief Strategist: Andrew Teagle
Strategist: Katie Fitzgerald
Studio Art: David Fawcett, Summer Ortiz, Marcus Davis
Project Manager: Marlo Gil, Alicia Ross
Sr. Art Producer: Shannon McMillan
Production Company: Biscuit Filmworks
Director: Matt Dilmore
Director of Photography: Darko Suvak
Managing Director: Shawn Lacy
Executive Producer: Colleen O’Donnell
Line Producer: Carr Donald
Editorial: Cut + Run
Editor: Jay Nelson
Producer: Remy Foxx
Managing Director: Michelle Eskin
Executive Producer: Carr Schilling
Music/Sound Design: Robot Repair
Composer/Sound Designer: Doug Darnell
Visual Effects: A52
Effects Supervisor: Andy Barrios
Executive Producer: Kim Christensen
Producer: Heather Johann
Mix: Eleven Sound
Mixer: Jeff Payne