Avocados from Mexico 'Big Game Teaser 2015' by GSD&M

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The avocado lobby will dip into the Super Bowl for the first time

Last January, America ate 70 million pounds of avocados, many of which presumably went into guacamole as a Super Bowl snack.

Avocados from Mexico — an avocado advocacy group based in Irving, Texas — will debut its first Super Bowl spot at the end of the first quarter. The ad was created by Austin, Texas' GSD&M.

Read how Avocados from Mexico may change Super Bowl culture

The teaser for the "#FirstDraftEver" campaign features Jerry Rice and Doug Flutie. The 52-year-old former NFL players — who each played for a team in this year's Super Bowl — share banter about the woes of finding a babysitter.

Then, there's a rhinoceros. Why? We'll have to wait until the big game on Sunday to see.

Campaign credits

Client: Avocados from Mexico
Agency: GSD&M
Chief Creative Officer: Jay Russell
President: Marianne Malina
Creative Director: Tom Hamling
Creative Director: Tim Eger
Sr. Copywriter: Leigh Browne
Sr. Art Director: Jon Williamson
Director of Production: Jack Epsteen
Account Director: Sabia Siddiqi, Norah Rudyk
Account Supervisor: Elizabeth Perez
Business Affairs Manager: Linda Nhan
Chief Strategist: Andrew Teagle
Strategist: Katie Fitzgerald
Studio Art: David Fawcett, Summer Ortiz, Marcus Davis
Project Manager: Marlo Gil, Alicia Ross
Sr. Art Producer: Shannon McMillan
Production Company: Biscuit Filmworks
Director: Matt Dilmore
Director of Photography: Darko Suvak
Managing Director: Shawn Lacy
Executive Producer: Colleen O’Donnell
Line Producer: Carr Donald
Editorial: Cut + Run
Editor: Jay Nelson
Producer: Remy Foxx
Managing Director: Michelle Eskin
Executive Producer: Carr Schilling
Music/Sound Design: Robot Repair
Composer/Sound Designer: Doug Darnell
Visual Effects: A52
Effects Supervisor: Andy Barrios
Executive Producer: Kim Christensen
Producer: Heather Johann
Mix: Eleven Sound
Mixer: Jeff Payne

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